290 Mulberry is a luxury condominium located in the heart of the Nolita neighborhood in Manhattan. Collaborating with Shop Architects, we developed a comprehensive branding solution encompassing print, web, and environmental graphics for the showroom and launch events.
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/b300559c-05a1-4824-b265-194821ddd4a5_rw_1920.png?h=bd9ec5f6e5bdfbf9feb03cf8861a7e1c)
Original streetscape illustration of Nolita neighborhood.
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/4a47c415-95c3-4904-8269-03e652b4d10e_rw_1200.jpg?h=1f8a0ca5a254394a27fe84a6ed04282b)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/02b22bfc-a756-42f7-9a07-905be72d5158_rw_1200.jpg?h=ccbc330dc40499c4653404b3b6a71385)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/412d5533-0a58-4674-a9c4-3e758cf560d0_rw_1920.png?h=008f27cf99c6ed377c25e8d2c49ffc3b)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/19c11c49-1fe9-43b4-9320-6d20105708c0_rw_1920.png?h=725729ef1fe0ee2acf40f428b254dd6d)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/a846ba60-7519-4d2f-ab97-52607cc8292c_rw_1920.png?h=aa742b19f96d9cd24a93914558711e01)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/cb0d0e69-8e14-4a8d-9ce0-a03177a90178_rw_1920.png?h=8a1396b623bc1002b23b18afaf7ff3be)
Environmental graphics.
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/e4d3cfa7-4e0d-42e3-a77a-69f14a4b8201_rw_1920.jpg?h=6e739dd7cf2cefb497d3f8a917385fc7)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/6d60f6f5-5484-4005-b055-5a28b834e271_rw_1920.jpg?h=b13f36c3a7862855bc7b3e7b3030ccb1)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/0cad74da-dbe7-47f3-afd5-3580270de68f_rw_1920.jpg?h=fbc17f3706d79bdb6bd9c5bed2e8ab96)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/55d4c65f-3d32-427a-b815-a5e0d5c9bd94_rw_1920.jpg?h=52326ab88066e5e09c3a9ca153d17097)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/e6bb68f6-e973-40a7-88f0-a9aca7655b51_rw_1920.jpg?h=1d2e3bf91368bc0508019e00fcfb35e8)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/ba36b117-fb0a-4c81-a5ea-421ccc2b2cf4_rw_1920.jpg?h=fdad8b834bd903edfc7c1827561a7300)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/b8792e9c-0eea-4ab9-9e87-1080ced7bb2c_rw_1920.jpg?h=fc2ee62e451ecfce4e7b4369b0e9364c)
Brand collaterals.
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/6d311751-3173-46fe-a1a1-d4a3c1b9b843_rw_1920.jpg?h=013ff3fa9145b4828f398df3c3cdee0f)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/14214aec-4e3a-4ce7-b490-859a9c9f3992_rw_1200.jpg?h=0f6fb562660848eeeb970946cb126efd)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/acca3fc3-561d-46bf-8652-57103869cd1d_rw_1200.jpg?h=bba5843604864b64844ec20351aaf6ec)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/e900a9e0-a7bc-4b1d-a171-309291f34524_rw_1200.jpg?h=5229779b1e8abb85c2bccf5433dc4377)
The launch event featured artist Chris Mendoza's graffiti on the streetscape illustration.
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/c8c9daa8-851d-4172-a708-fd911905e88e_rw_1920.jpg?h=1072d099a6265b88c792286fb57d27b8)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/7d58722c-5b92-4f9c-bed4-59a58671066b_rw_1920.jpg?h=65274cd4ab4cf2c82997e1646f2c82f7)
![](https://cdn.myportfolio.com/ad5f1e75f1b91630e10e7f027e17d0d9/3eff9ebd-962c-4885-9dbf-f85dd90a89d7_rw_1920.jpg?h=ccdff6c1f5536760ad06750d54b9384c)