Welcome to Public Assembly. This is my platform for creative collaboration. I work at the intersection of business strategy and design, helping people and organizations express their big ideas by building impactful brand experiences. I have dedicated my career to guiding and elevating communication design through strategy and storytelling.
I am currently the Creative Director at Virgin Orbit, the Long Beach, California-based NewSpace start-up on a mission to democratize space access by making launch service available to everyone. I am focused on pioneering experiences for both satellite customers and the greater space community across physical, digital and virtual platforms. As Virgin Orbit is a member of a global network of companies under the Virgin brand founded by Richard Branson, an aspect of my job is to coordinate brand directives and campaign initiatives from the Virgin Group in London to create a unique design experience custom-tailored for Virgin Orbit.
I graduated with a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania. Before embarking on a design-centric career, I worked at an investment bank, an economics think tank and consultancy, and a wall street financial training firm called Training the Street, teaching financial analysts of all levels for 10 years. My focus has always been to solve important social or business problems, whether through finance or design – they are tools to achieve the optimal end goal.
I have dedicated my career to guiding and mentoring mission-driven cultural and social impact organizations through creative storytelling, project planning, and design. Over the last decade, I have lead design initiatives across a broad range of companies and industries – at agencies including Mirada, The Partners, and 2x4; and as design director at in-house design departments including Shop Architects and The Broad Foundation. I have worked with a variety of mission-driven clients and collaborators including The Bronx Museum of the Arts, The Broad Center, and NRG Station A. Outside of the workplace, I am a passionate climate change activist with Al Gore’s Climate Reality Project.
I am currently a lecturer at California State University, Long Beach, in the Department of Design's Human Experience Design Interactions (HXDI) program and at Otis College of Art and Design. I believe that by bringing my professional experience into the classroom, I can help students elevate their thinking and perspective to design more empathetic solutions that positively impact our society.